The Red Squirrel Survival Trust (RSST) is a national body established to ensure the conservation and protection of the red squirrel in the UK. They focus on the areas where reds are seriously endangered, which include northern England and South Scotland.

They aim to:

• Protect red squirrels by keeping reds and greys apart.
• Assist the winning reds in areas where red squirrel population numbers have stabilised or are increasing.
• Establish new red colonies across the UK wherever feasible.
• Fund research on how to secure the red squirrel’s long-term future.
• Raise awareness of the plight of reds in the UK.